About Us
Optimise consulting collective
Founder, Kristy Artz
The ‘Optimise Consulting Collective’ was born from an authentic desire to help local businesses and forward-thinking professionals, thrive.
After 20 years of working in the corporate, profit-driven private sector, founder, Kristy Artz, wanted to shift her focus to help small-to-medium-sized local businesses. Smaller companies usually have less staff that wear many hats to keep the business afloat. Often, they don’t have the knowledge, expertise or capacity to take on the more complex or specialised work. So, when projects or challenges arise that are beyond their skillset, Kristy and her partners can be there to provide guidance and hands-on support to the employees as well as the business owners. That’s the aim of Optimise.
With Optimise you get a network of experts who can work individually or together to identify solutions and roll up their sleeves to physically get the work done. Each partner in the collective has extensive expertise that can help your business achieve greater success.
Kristy specialises in people, processes and systems. This includes strategy and planning, operations and financial oversight, process and business improvement, project and change management, technology implementations and digitisation, and leadership and coaching to ensure the team is productive, efficient and engaged.
Kristy will listen and explore your challenges with you, and offer solutions on how best the team can help. When needs or requirements are outside of her expertise, she calls on her trusted business partners who can jump in and assist as needed.
Its a win-win.
Accounting, Finance, & Tax
Richard Dixon, founder of Broadwater Financial, has in excess of 25 years of commercial and professional experience. After completing his traineeship with one of the ‘ Big 4’ accounting firms, he moved into the commercial world where he held various management positions and directorships. Richard established Broadwater Group with the objective of assisting clients get in control of their finances, be it personally or their business. He has a specific focus on simplifying the financial and wealth creation aspects of his clients and as a Public Accountant and Registered Tax Agent as well as an authorised Financial Planner, Richard is able to cover these aspects professionally and efficiently.
Richard’s accreditations include:
– Member Institute of Public Accountants.
– Financial Planner and Authorised Representative of Synchronised Business Services Pty Ltd (Authorised Representative:408982).
– Registered Taxation Agent.
– Chartered Tax Adviser (CTA) with Taxation Institute of Australia.
Visit: Broadwater Financial
Web, Marketing & eCommerce
Web Design and SEO expert, Nicole Brooke, started creating websites back in 2000 and founded Ignition Media shortly after. She doesn’t only focus on how websites look, but equally if not more important, her point of difference is how Google ranks them, how internet visitors find them, and how to deliver successful results.
To complement Nicole’s web design and SEO skillset, we have Jo Rodway who can dive a bit deeper, particularly for those in need of eCommerce assistance. With an array of eCommerce and Digital Marketing experience gathered over the past 20 years, Jo Rodway of J.R. DiGiTAL STRATEGiES, specialises in the setup, integration and troubleshooting of all your Google platform requirements.
If you sell online and you are not currently active on all the necessary Google platforms, you need to speak to Jo. She can audit even the most complex tracking solutions. She’s thorough and knows what’s needed in order for you to scale your business goals and manage your tracking data efficiently.
Visit: Ignition Media
Interior Design & Property Solutions
With more than 20 years of experience working personally with clients on all aspects of interior design, principal designer, Patrisha Hopwood is committed to creating new spaces as well as reimaging & reinvigorating existing built environments to a high standard.
Patrisha’s passion of the built environment is endless. Not just a passion, but a responsibility to provide a uniquely workable result for any project that comes her way.
Patrisha works with her client whether they are a developer, owner, builder, or architect to reach a genuine bespoke solution. Understanding all aspects of her client’s wants and needs together with extensive knowledge of products and the building process in order to overcome any challenge.
This, inconjunction with long standing relationships of professionals in associated industries, ensures the desired conclusion is achieved.
Mission
To provide hands-on support to small-to-medium-sized local Gold Coast businesses through a wide range of business challenges.
Vision
To become a trusted advisor and ‘on the bench’ employee to a handful of loyal companies who are well known to the Optimise team.
Values
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Authenticity
We build authentic relationships and trust with our clients so they can rely on us while getting time back in their day. -
Dedication
We are committed to putting people first and supporting local businesses. Our hands-on approach means we are able to provide tailored consulting to a smaller number of clients rather than a 'one size fits all' approach. -
Sustainability
We believe in innovation and seeking continuous improvement on the triple bottom line - people, profits, planet - to stay current and on top of our game.